Meet Ian Feavearyear — Turning Numbers into Actionable Insights
Hi, I’m Ian — a web analyst turned virtual bookkeeper with over a decade of experience helping businesses make sense of their data.
I’ve always been a “numbers guy.” I studied accounting in the U.K. as part of a Business Studies associate degree (equivalent), where I first developed my love for organized, accurate financials.
My analytical side also came to the forefront when I studied law in the U.S. I graduated valedictorian of my law school class, earning my Juris Doctor from Purdue Global Law School.
Rather than practicing law, I chose to continue building on my I.T. and analytics background. After several years working with Google Analytics, Amplitude, and other web analytics tools, I noticed a common problem. Many small businesses were tracking their online performance but not connecting it to what really matters: their bottom line.
Others were managing their books well, but had no idea what online behaviors were driving their results.
That’s why we launched this bookkeeping and analytics business: to give business owners both financial clarity and data-driven insights all in one place.
Background
- 10+ years in Web Analytics and Data Visualization
- Certified in Google Analytics and QuickBooks Online
- Experienced with GA4/GTM, QuickBooks Online, and Amplitude
- Background in Business Studies, Law and Psychology, with a focus on clarity, analysis, and accuracy
My Approach
I believe bookkeeping isn’t just about having your books in order and preparing for tax season: it’s also about data. Useful data. Data which, when presented clearly, gives you knowledge that helps drive decisions to grow your business.
As a business owner, you deserve to understand what drives your profit, what drains your cash flow, and how what happens online affects your bottom line. That’s why we emphasize not just the your financial situation, but the online data that brings clarity to how potential clients are using your web site: what drew them there, what they did, where they dropped out of your funnel, or what they purchased.
We also strongly believe in pursuing excellence when working with clients.
That’s why every client receives:
- Clear monthly or quarterly reports
- Responsive personal service
- Optional analytics integration for deeper insights
Ready to simplify your books and gain a better understanding of your business?
Let’s bring order to your finances and clarity to your data — so you can focus on running (and growing) your business, not your books.