Comprehensive Bookkeeping with Insights You Can Act On

We provide virtual bookkeeping that’s accurate, automated, and analytics-enhanced.

Our goal: keeping your financials organized while helping you understand the story behind the numbers.

Core Bookkeeping Services

Every plan includes:

  • Transaction categorization and reconciliation
  • Monthly financial statements (Balance Sheet, Profit & Loss, etc.)
  • Expense tracking and cleanup
  • Tax prep coordination with your CPA
  • Regular review and check-in (monthly or quarterly)

Add-On & Premium Services

Enhance your bookkeeping package with:

  • Subcontractor management
  • Invoice tracking and bill payment
  • Budgeting and forecasting
  • Custom reports or dashboards
  • Web analytics integrations (see below)

The Analytics Advantage

Web Analytics Implementation & Reporting

Combine your financial data with Google Analytics 4 or Amplitude for a full-picture view of performance.

We’ll help you:

  • Connect your revenue data to online traffic sources
  • Identify which channels or campaigns drive the highest-value customers
  • See financial outcomes tied to website engagement
  • Receive monthly insight reports alongside your books

This means smarter decisions, not just clean books.

Why do I need web analytics? Isn't bookkeeping enough?

Accurate bookkeeping shows where your money has been—web analytics reveals why it moved that way and how to make it grow. Together, they give you the full picture for smarter business decisions.

If your website creates a lot of your leads, or you are an ecommerce business, you need web analytics data, too. Learn more about why.

Already have a bookkeeper?

We will work with you (and your existing bookkeeper, if needed), to determine and fulfill your web analytics tracking and reporting needs.

Already have GA4 on your website?

Even if you already have Google Analytics installed, you may not be getting the full benefit from your data. Our analytics services ensure your setup tracks what truly matters—accurate conversions, meaningful KPIs, and actionable insights. I can also implement custom tracking and, if applicable, full eCommerce tracking, so you can see exactly how visitors engage with your site and what drives your sales.

Who We Work With

Authors & Writers

Whether you’re a full-time author, a part-time writer, or a small publishing business, we’ll help you keep your finances organized so you can focus on your craft. From tracking royalties and advances to categorizing research and marketing expenses, we’ll make sure your books stay as polished as your manuscripts.

Small to Medium-Sized Businesses

Running a thriving business takes time and energy—your bookkeeping shouldn’t. I provide reliable, accurate bookkeeping and clear financial insights so you can make informed decisions, manage cash flow effectively, and plan for what’s next.

Ecommerce & Online Businesses

From Etsy shops to full online stores, we specialize in bookkeeping for digital and ecommerce operations. We help track sales, fees, and inventory across multiple platforms, set up clean reporting for online transactions, and ensure your data tells the full story of your business performance.

Not sure if your business is a good fit? You can view our Engagement Policy for details on the types of businesses we work with.